El PROTOCOLO: UN IMPERATIVO PARA EL MANEJO DE LAS NEGOCIACIONES Y LA PRODUCTIVIDAD

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Muchas firmas (no únicamente grandes corporaciones sino también pequeños negocios) se están adaptando para ser empresas globales porque las grandes oportunidades para incrementar las ventas y las utilidades en nuevos mercados y del ahorro en costos inherentes en compartir recursos a nivel mundial.  En la actualidad más de ¾ de los gerentes entrevistados en 2008 por un magazín ejecutivo, las empresas están invirtiendo en estrategias agresivas para expansiones internacionales, con temas específicos como el “protocolo y la etiqueta” que conllevan a sabiduría y sensibilidad para tener éxito.

 

Los profesionales preparados en estos temas, pueden ser recursos valiosos para entrar en nuevos mercados (tratamiento y dignidad con quien se va a negociar), establecer la reputación  y atraer el respeto de los clientes, inversionistas, proveedores y otros; la clave para el éxito,  será encontrar un equilibrio entre un interés universal y las costumbres locales, el concepto de “a todas las personas se les trata igual y el esquema de un evento (firmas de convenios, negociaciones, ruedas de prensa, etc.)  sirve para todo” no funciona.

 

Es curioso, Lo que nos interesa es la palabra “protocolo” a secas, sin adjetivos añadidos, en consecuencia , más interesante aun  es que esta palabra, sola, en todos los idiomas del mundo existe y quiere decir lo mismo, explicándola de un modo sustancial “actividad determinadora de las formas/modos exitosos, bajo los cuales se llevan a cabo las relaciones del ser humano con sus semejantes”; lo que indica que el “protocolo” está al servicio del ser humano, no al revés, y conforme cambia la sociedad humana, y su  ritmo va cambiando el protocolo.

 

Aunque los testimonios escritos son muy antiguos (el código de Hammurabi), 3.750 años, sin mencionar, entre otros, los jeroglíficos del Egipto Faraónico) podemos con razón imaginar que los gérmenes del protocolo son más antiguos aun.

 

Impresiona que un código de tal antigüedad nos señale claramente la sustancia, el carácter y el objetivo final del protocolo que aplicamos en la actualidad, podría resumirlos en los siguientes puntos:

 

El protocolo está basado en la cortesía, esencia de la educación, que significa el respeto a las personas, sea cual sea su condición personal y social, es decir el respeto integral a la persona humana, sea lo que sea, haga lo que haga, este en donde este. En consecuencia, el protocolo solo puede existir y realizar con plenitud su acción en un Estado de Derecho.

 

El fin próximo del protocolo es que las actividades en las que intervienen o dirige; se haga bien, esta actividad, debe resolver problemas, no crearlos.

 

Las actividades en las que intervienen el protocolo, constituyen una parte esencial de la estructural y acción del Estado.

En la actividad del protocolo “los pequeños errores pueden costar millones”.

 

 

Pilar Guzmán Lizarazo - Consultora en Protocolo y Relaciones Públicas- Es Embajadora de Buena Voluntad de Ayuda en Acción-España para Colombia, actividad que alterna con la docencia universitaria.

102 comentarios en “El PROTOCOLO: UN IMPERATIVO PARA EL MANEJO DE LAS NEGOCIACIONES Y LA PRODUCTIVIDAD”

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